Worked alongside creative directors from concept, managing internal and external teams and through execution of multiple Apple TV+ series, movies and print campaigns.
ECD Pash Pashkow. Sr. CDs Doug Lloyd + Monica Helberg. CDs Chelsea McGovern, Will Ragland, Annette Ramos, Jason Sfetko, Dustin Wissmiller.
The elusive search for The One.
The one that’s always there for you.
The one that’s a constant source of comfort.
The one that will support you unconditionally.
The one that would never dig, pinch or roll, no matter the situation.
To launch Jockey’s most comfortable and supportive Forever Fit Bra, we delved into the surreal and fairytale pursuit of finding The One.
Across multiple platforms, we showed the lengths women will go to profess their love for the Forever Fit Bra as well as direct product benefits; from getting it tattooed and burning their ex’s to the disbelief there isn’t any underwire.
Photographer, Pol Kurucz
CCO, Brandon Rochon. CD, Jeff Erin. Sr. AD, Nick Jones. CW, Kendra Kroft. AD, Patrick Hodges.
People with passion can change the world. And Mac is the tool that helps people make wonderful things.
A blind photographer, a multi-talented musician and a coder trying to save lives are just a few of the extraordinary people we showcased in these three, 60-second mini-documentary spots and Twitter Moments.
Director, Andrew Dominik. DP, James Laxton.
GCD, Chuck Monn. CD, Jeremy Wirth. ACD, Evan Brown. AD, Nick Jones. CW, Kevin Fitz.
ADC, Silver 2019 | The One Show, Bronze 2019
Studies have shown that for the nearly 47.5 million people living with dementia, art therapy - and specifically coloring - has been proven to be effective in improving memory, cognition and triggering forgotten memories.
At Kastner LA, our Red Bull artists churn through hundreds of sketches a year - the great majority of which get discarded, and ultimately forgotten about.
So we got an idea; why not repurpose these forgotten illustrations to create a coloring book for Alzheimer’s patients, so they might be able to reclaim some of their forgotten memories.
CCO, Brandon Rochon. CD, Simone Nobili. Sr. AD, Nick Jones.
2020 ANA Multicultural Excellence Awards Winner
A friend is someone you share time with.
A bud is someone you share taste with.
When two people with great taste meet, they instantly become taste buds. And from then on, life is all about flavor.
In these quirky :15’s, our taste buds find out that only Lenny & Larry’s can deliver 16 grams of protein in a delicious Complete Cookie.
Director, Kathy Fusco. DP, Mateo Londono.
CCO, Brandon Rochon. CD, Simone Nobili + Jeff Erin. Sr. AD, Nick Jones. CW, Kendra Kroft.
Just when you thought Dwayne ‘The Rock’ Johnson couldn’t do anymore, he found Siri. From a movie set, to Rome, to the moon - The Rock and Siri show how to check things off your ‘life goals’ list.
For this short film, I was a part of the creative team in the concepting and ideation process.
Director, Bryan Buckley.
ACDs, Jacob Abernathy + Will Decher. AD, Nick Jones. AD, Yelena Sofia. CW, Kevin Fitz.
Webby People’s Voice Award 2018 | Global Effie, Gold 2018 | Cannes Lions Media Lions, Shortlisted | Cannes Lions Social + Influencer Lions, Bronze
To enhance the partnership between floral artist Mr. Flower Fantastic and Jockey at ComplexCon, we designed custom enamel pins to be given out to attendees at the booth.
While all visitors received a pin, only a select number of visitors were entered into a raffle where they could win a hand-tagged Jockey t-shirt by legendary graffiti artists, Blade and Sar.
CCO, Brandon Rochon. CD, Jeff Erin. Sr. AD, Nick Jones. CW, Kendra Kroft.
From OMG, to I love you, to what you’re in the mood to eat - there are thousands of stickers available to you instead of a word.
To complement the Stickers spot, we concepted and created 10-second digital spots for Facebook and Instagram that highlighted some of the stickers you could use instead of a word.
While these executions never ran, they still prove that you can say anything with stickers.
As part of the launch for iPhone X, we gave Instagram users a chance to view and explore the latest phone through a carousel unit and swipe up story. After having swiped up, users could move the iPhone X by rotating their phones.
CDs, David Povill + David Cuccinello. AD, Nick Jones. CW, Catherine Delong.
How do you showcase the amazing capabilities of shooting video on iPhone? Show the world what people have done.
For this campaign, we created short 15-second broadcast spots showcasing cool videos people around the world had taken with their iPhones.
Along with the creative team, I helped source and select user-generated content, music and production.
CDs, Antoine Choussat, Adam Alshin + Paul Wysocan. AD, Nick Jones. CW, Allison Murphy.
Step up your message game with stickers and gifs available in iMessage.
These 6 to 10-second executions ran on Snapchat to show how easily messages can be enhanced with gifs and stickers.
The creative team and I concepted themes, wrote scripts and oversaw the production of these short humorous spots.
ACDs, Adam Stockton + Jeff O'Keefe. AD, Nick Jones.
I have had the opportunity to oversee, and lead, a number of global out-of-home and print campaigns including, Shot on iPhone 6s Portraits, Watch, iPhone 7 and iPhone 7 (Red).
As the lead creative on these projects, I oversaw creative and production teams from eight of MAL’s international offices through the allocation and production processes to ensure global consistency.
How do you show the the versatility of the world’s most popular camera?
Turn 10,000+ world-wide billboards in 25 countries into an outdoor art gallery featuring its users photos.
For this campaign, I was part of the creative team selecting images, designing layouts and overseeing production.
CDs, Antoine Choussat, Masaya Asai + Paul Wysocan. Jr. AD, Nick Jones.
Cannes Grand Prix 2015 | Grand Clio 2015
