The elusive search for The One.

The one that’s always there for you.
The one that’s a constant source of comfort.
The one that will support you unconditionally.

The one that would never dig, pinch or roll, no matter the situation.

To launch Jockey’s most comfortable and supportive Forever Fit Bra, we delved into the surreal and fairytale pursuit of finding The One.

Across multiple platforms, we showed the lengths women will go to profess their love for the Forever Fit Bra as well as direct product benefits; from getting it tattooed and burning their ex’s to the disbelief there isn’t any underwire.

Photographer, Pol Kurucz

CCO, Brandon Rochon. CD, Jeff Erin. Sr. AD, Nick Jones. CW, Kendra Kroft. AD, Patrick Hodges.