How do you showcase the amazing capabilities of shooting video on iPhone? Show the world what people have done.

For this campaign, we created short 15-second broadcast spots showcasing cool videos people around the world had taken with their iPhones.

Along with the creative team, I helped source and select user-generated content, music and production.

CDs, Antoine Choussat, Adam Alshin + Paul Wysocan. AD, Nick Jones. CW, Allison Murphy.