How do you show the the versatility of the world’s most popular camera?

Turn 10,000+ world-wide billboards in 25 countries into an outdoor art gallery featuring its users photos.

For this campaign, I was part of the creative team selecting images, designing layouts and overseeing production.

CDs, Antoine Choussat, Masaya Asai + Paul Wysocan. Jr. AD, Nick Jones.

Cannes Grand Prix 2015 | Grand Clio 2015