Studies have shown that for the nearly 47.5 million people living with dementia, art therapy - and specifically coloring - has been proven to be effective in improving memory, cognition and triggering forgotten memories.

At Kastner LA, our Red Bull artists churn through hundreds of sketches a year - the great majority of which get discarded, and ultimately forgotten about.

So we got an idea; why not repurpose these forgotten illustrations to create a coloring book for Alzheimer’s patients, so they might be able to reclaim some of their forgotten memories.

CCO, Brandon Rochon. CD, Simone Nobili. Sr. AD, Nick Jones.

2020 ANA Multicultural Excellence Awards Winner